Biswajit

Why Are People Leaving Health Insurance in India? Understanding the Reasons and Exploring Solutions

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Health insurance in India—a safety net meant to protect against unforeseen medical expenses—is facing a significant drop in subscriber confidence. Many policyholders are reevaluating their choices as they witness a rise in claim rejections, soaring premiums compounded by GST, and a maze-like claim process.  Inadequate policy benefits, such as limited critical illness coverage and restrictions … Read more

A Beginner’s Guide for PPC/Performance Marketing/Growth Marketing

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Feeling lost in the ever-shifting digital marketing landscape of 2025? Wondering how to really drive business success amidst constant change? Are you ready to harness the power of Pay-Per-Click (PPC), Performance Marketing, and Growth Marketing – the key strategies at the forefront today? What’s the difference among these terms? Want to learn how data, automation, … Read more

4 Reasons Digital Marketing Certification Can Accelerate Your Career Trajectory

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Regardless of your experience, mastering digital marketing strategy is essential to advance your career and a quality digital marketing certification paves the way for the same. Impactful trends like the emergence of e-commerce and mobile shopping platforms mean expectations for leaders have significantly evolved. “These technologies completely changed the way consumers connect with brands, how … Read more

Top 10 General Insurance Companies in India in 2025

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India’s general and life insurance market is set for exponential growth, driven by regulatory support (Vision “Insurance for All by 2047“), increasing awareness about the importance of insurance and financial risk management, rapid urbanisation, a growing aspirational middle class, strong economic growth fueled by domestic demand, and the entry of both national and international corporations … Read more

Navigating the Storm: Why Insurance is Your Unwavering Anchor in Uncertain Times (and Overcoming Claim Hurdles)

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“Insurance can help protect you from financial loss in an unexpected event, such as an accident or illness.” This simple statement carries immense weight, especially in today’s unpredictable world. From natural disasters to economic downturns and unforeseen health crises, life throws curveballs that can derail even the most meticulously planned financial futures. Yet, many underestimate … Read more

A Comprehensive Guide for Retirement Planning: How to Plan a Financially Stable Retirement

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Retirement. That golden phase of life where the daily grind gives way to leisure, family, and pursuing long-cherished passions. But this idyllic picture can quickly fade if financial stability isn’t secured beforehand. In India, where the social security net is still evolving, meticulous retirement planning is not just advisable; it’s essential. This comprehensive guide will … Read more

Content Writing in The AI Era: Friend or Foe

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AI is not here to replace us, and we have moved ahead of the “AI Hype year of 2023” to a more collaborative era of 2025. A HI-AI collaborative present and future is the reality. However, it has transformed almost every industry, including the writing process, including research and delivery. In this post, we are … Read more

When Silver Speaks: India’s Demographic Shift and Demographic Dividend (The Silver Economy)

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Did you know the Indian population is ageing faster and will house over 17% of the world’s older adults by 2050? (Source: Our World in Data). This demographic shift has a significant socio-economic impact, and here, we will explore all the relevant aspects to help you gain a deeper understanding of the emerging “Silver Economy.” … Read more

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