Biswajit
Feeling lost in the ever-shifting digital marketing landscape of 2025? Wondering how to really drive business success amidst constant change? Are you ready to harness the power of Pay-Per-Click (PPC), Performance Marketing, and Growth Marketing – the key strategies at the forefront today? What’s the difference among these terms? Want to learn how data, automation, … Read more
Regardless of your experience, mastering digital marketing strategy is essential to advance your career and a quality digital marketing certification paves the way for the same. Impactful trends like the emergence of e-commerce and mobile shopping platforms mean expectations for leaders have significantly evolved. “These technologies completely changed the way consumers connect with brands, how … Read more
India’s general and life insurance market is set for exponential growth, driven by regulatory support (Vision “Insurance for All by 2047“), increasing awareness about the importance of insurance and financial risk management, rapid urbanisation, a growing aspirational middle class, strong economic growth fueled by domestic demand, and the entry of both national and international corporations … Read more
Echoing the famous LIC slogan, ‘Jindagi ke Saath Bhi, Jindagi ke Baad Bhi‘, life insurance helps you remain a steadfast pillar of support for your family. It provides security while you are present and ensures that support continues even after unforeseen events may take you away. However, life insurance policies also offer lump sum maturity … Read more
“Insurance can help protect you from financial loss in an unexpected event, such as an accident or illness.” This simple statement carries immense weight, especially in today’s unpredictable world. From natural disasters to economic downturns and unforeseen health crises, life throws curveballs that can derail even the most meticulously planned financial futures. Yet, many underestimate … Read more
Retirement. That golden phase of life where the daily grind gives way to leisure, family, and pursuing long-cherished passions. But this idyllic picture can quickly fade if financial stability isn’t secured beforehand. In India, where the social security net is still evolving, meticulous retirement planning is not just advisable; it’s essential. This comprehensive guide will … Read more
AI is not here to replace us, and we have moved ahead of the “AI Hype year of 2023” to a more collaborative era of 2025. A HI-AI collaborative present and future is the reality. However, it has transformed almost every industry, including the writing process, including research and delivery. In this post, we are … Read more
It’s the Holi time of the year! And everyone is pumped up to enjoy a splash of colours, tummy full of gujias, sweets, pua, and of course thandai. But, do you know the legends and tradition behind this beautiful festival of colours, to which we all have some excellent and precious reference events with friends, … Read more
Did you know the Indian population is ageing faster and will house over 17% of the world’s older adults by 2050? (Source: Our World in Data). This demographic shift has a significant socio-economic impact, and here, we will explore all the relevant aspects to help you gain a deeper understanding of the emerging “Silver Economy.” … Read more
According to the World Health Organisation, around 77 million people are suffering from diabetes in India above the age of 18, and around 25 million are pre-diabetics. High blood sugar (diagnosed and undiagnosed) is a significant health concern in India and worldwide. Core Reasons for Spike in Diabetes in India In today’s passage, we will … Read more
