When Silver Speaks: India’s Demographic Shift and Demographic Dividend (The Silver Economy)

Did you know the Indian population is ageing faster and will house over 17% of the world’s older adults by 2050? (Source: Our World in Data). This demographic shift has a significant socio-economic impact, and here, we will explore all the relevant aspects to help you gain a deeper understanding of the emerging “Silver Economy.” … Read more

13 Tried & Tested Strategies to Tame Blood Sugar Spikes (No Pills Required)

According to the World Health Organisation, around 77 million people are suffering from diabetes in India above the age of 18, and around 25 million are pre-diabetics. High blood sugar (diagnosed and undiagnosed) is a significant health concern in India and worldwide. Core Reasons for Spike in Diabetes in India In today’s passage, we will … Read more

AI Kosha: Unearthing India’s Digital Goldmine – Why Local AI is the Key to National Prosperity

On March 6th, 2025, the IndiaAI Mission, orchestrated by the Ministry of Electronics and Information Technology, launched “AI Kosha,” a national dataset platform designed to harmonise various ministries’ and departments’ non-personal data streams to train and develop AI models and tools. This wasn’t just a collection; it was the score for India’s AI future. To … Read more

GCC Boom: Reshaping India’s Economic Landscape and Creating Career Opportunities

Forget the dusty back offices of yesteryear. Today, India’s tech landscape is ablaze, and the match that lit the fuse? Global Capability Centers (GCCs). They’re not just outsourcing hubs anymore; they’re roaring engines of innovation, churning out high-skilled tech jobs like never before. From cutting-edge R&D to massive upskilling initiatives, GCCs are catapulting India onto … Read more

Ease of Doing Business Reforms: Jan Vishwas Bill 2.0.

In a post-budget webinar on ‘Regulatory, Investment, and Ease of Doing Business reforms‘ held on March 4th, 2025, Finance Minister Nirmala Sitharaman highlighted the government’s push towards trust-based governance. She announced the upcoming Jan Vishwas Bill 2.0, which aims to decriminalise over 100 provisions, furthering the government’s commitment to simplifying regulatory landscapes and enhancing the … Read more

Content is Still King: The Art of Creating Engaging Content That Works

Content was, is, and will be the soul of your digital marketing campaigns regardless of evolving trends, algorithms, and netizens’ diverse aspirations. Digital marketing agencies and brands must prioritise quality over quantity of content to derive desirable ROI from their marketing efforts. This means focusing on crafting content that truly resonates with your target audience, … Read more

The Geography of Growth: Why Your Pincode is Your Business’s Blueprint

Recently, a London-based business consultant posted on her ‘X” account that her suggestion to her client to shift their company’s headquarters from Kolkata to Bengaluru increased their valuation by 50%. This impact of the change in pincode on the company’s valuation and growth sparked a row of comments and conversations among netizens. Let’s jump in … Read more

Top 10 Career Options to Pursue with a Digital Marketing Course in 2025

Digital marketing is a rapidly growing field with plenty of opportunities for those who want to build a successful career. If you’re interested in pursuing a career in digital marketing, this blog will help you make an informed decision. Also, it is crucial to choose a digital marketing course that provides industry-aligned internships and placements … Read more

AI in Digital Marketing: The Future of Marketing is Here

Artificial intelligence (AI) is rapidly transforming the digital marketing landscape. Over 6 billion people use smartphones and the digital era is upon us. It necessitates marketers increasingly using AI-powered tools and technologies to improve their campaigns, personalise customer experiences, and gain a competitive edge. Let’s explore the influence of AI in marketing in detail through … Read more